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Turning Customers Into Advocates The Shift4 Way

Let’s face it, in business it’s sometimes hard to get attention. But there’s a powerful tool you can add to your marketing toolbelt that really works – the brand advocate.…
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How to Build A Successful Customer Loyalty Program

Don’t underestimate the value of loyal customers in your business. Lose a customer? You’ll likely need to find three new customers to fill the void they leave in your sales.…
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Social Media Marketing for Small Businesses

As marketing becomes more and more competitive, small businesses are looking for new ways to increase brand awareness and one way is through social media marketing. We provide some tips…
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A Lesson In Merchant Service Fees

Picture this: you’re a modern business owner with a whole stack of things to take care of each day. On top of serving customers, marketing your business to attract new…
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How to surcharge and keep your customers smiling

Is adding a surcharge for electronic payments right for your business? With the right EFTPOS solution, it’s easy to introduce a surcharge that’s fair to you and your customers, and…
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