Insights, News & Tips For Small Businesses

We are Shift4 – Powering Smarter Payments Across AUS with the Same Local Heart.

The wait is over. Today marks a defining moment for our team and more importantly, for your business. We are excited to officially announce that Smartpay is now Shift4. …

2025 Winners of Our $2,000 Monthly Draw

January 2025 Winner Abbas, Northmead Tobacconist We spoke to Abbas, the owner of Northmead Tabacconist, NSW, who is our January $2,000 ‘refer a friend’ winner! Read how Shift4 has…

Shifting Forward: Smartpay is now Shift4 – Powering the Future of Australian Payments

We have incredible news to share that marks the start of a game-changing new era for our valued customers across Australia. Smartpay has been acquired by Shift4, a global…

Black Friday Marketing Ideas (2025): The Complete Playbook for Australian Businesses

The difference between an average Black Friday sale and a next-level campaign is all in your marketing ideas and planning. Take charge of the Black Friday and Cyber Monday…

Zeller vs Square vs Shift4: 2025 EFTPOS Comparison for Australian Businesses

Looking for the right EFTPOS solution to elevate your business? You have a few different options to choose from. In this complete deep dive, we'll look at three leading…

Tyro vs Square vs Shift4: 2025 EFTPOS Comparison for Australian Businesses

For your business to reach its potential, you need the right EFTPOS solution. With so many different machines on the market, how can you find the best option for…

Phone tapping a Smartpay terminal over terrazzo counter with clothing and accessories around

Multi Network SIMs – Keeping your Android Terminal Connected and Payments Flowing

Here’s how switching to a Multi Network SIM streamlines payments and maximises revenue The payment landscape is changing, and we’re committed to adapting so we can continue to deliver…

What is a MOTO (Mail Order, Telephone Order) Transaction?

Put simply, a MOTO transaction is any transaction you place through your EFTPOS machine where a card isn’t present. The most common example is a time where you might…

What Is EFTPOS & How Does It Work?

Key Takeaways What Is EFTPOS? EFTPOS is a payment system in Australia that stands for electronic funds transfer at point of sale. It is essentially a term used to…

The Year Ahead: Small Business Trend Predictions for 2025

E-commerce growth, technology advancements and customer experience are just a few trends small business owners need to adopt to thrive in a rapidly evolving business landscape. That said, now…

Payments Over POS: Why Choosing The Right Payment Provider Should Be Your Most Important Decision.

In today’s market, where cash transactions are decreasing and digital payments are on the rise, having a reliable and efficient EFTPOS partner can directly impact aspects such as cash…

How to Accept Credit Card Payments for Small Business

Let’s explore how you, as a business owner can accept credit card payments. No jargon, no vague explanations, just clear, easy to understand and accurate advice. So, let’s get…

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