Shifting Forward: Smartpay is now Shift4 – Powering the Future of Australian Payments

We have incredible news to share that marks the start of a game-changing new era for our valued customers across Australia.

Smartpay has been acquired by Shift4, a global leader in point-of-sale and payments technology.

As part of this transition, Smartpay will be taking on the Shift4 name. We’ll be rebranding to Shift4 over the coming weeks, so you will soon see a new website, email addresses and other changes to our digital platforms as we become part of the Shift4 family.

You can rest assured that there will be no disruption to your service and you will still continue to receive the same excellent service that you have come to expect from Smartpay, while gaining access to additional resources and technology solutions as we better integrate into Shift4. 

This strategic move marks not just a change in our name but an exciting next step in our mission to serve you better with more expertise and resources than ever before – allowing us to bring the best of global commerce technology right to your business.

The Strategy Behind the Shift

For years, you have relied on Smartpay’s extensive distribution network and local expertise for your business payments. Now, by combining our local strength with Shift4’s powerful payment infrastructure and suite of world-class commerce solutions, we are poised to offer you an integrated payment experience that is truly superior.

As Shift4 CEO Taylor Lauber stated regarding the acquisition, “This move allows us to offer our full suite of software and payments solutions in the region. We’re well positioned to go-to-market at scale in the region with our leading products and services.”

Shift4 has successfully executed this strategy globally — delivering localised distribution, world-class service, and valuable customer-facing products powered by local payment rails. This is the Shift4 playbook, and you, our customers, are the beneficiaries.

What This Means for Your Business

Smartpay’s transformation to Shift4 means you will gain access to an abundance of enhanced technology, products and services, all designed to propel your business forward:

• Access to World-Class Payment Technology: Shift4 powers billions of transactions annually for hundreds of thousands of businesses worldwide. You will now gain access to their innovative platforms for both in-person and online payments.
• Advanced Point-of-Sale (POS) Solutions: Expect to see powerful new tools, such as the ability to leverage products like SkyTab POS for restaurants, SkyTab Venue for larger environments, and more for other industries. These solutions are designed to simplify complex processes and dramatically improve operational efficiency.
• Unified Commerce: For our hotel and unified commerce merchants, we will deliver comprehensive, end-to-end payment solutions that seamlessly manage transactions across all channels — from front desk to online bookings.
• Local Support, Global Power: While our brand is changing, our boots remain on the ground as our commitment to Aussie businesses remains unchanged. You will continue to receive the 24/7 dedicated, local service you’ve come to expect from us, meaning your call for support at 2am will still be answered by our Australian-based support team, now backed by the innovation and security of a global payment powerhouse.

Looking Ahead

Rest assured, the integration process will be seamless for our current Smartpay customers. Your day-to-day operations and existing services will continue without interruption. Over the coming weeks and months, you will see us fully transition to the Shift4 brand and begin introducing the exciting range of new products and capabilities that will redefine commerce for your business.

We are incredibly excited to embark on this next chapter and bring truly transformative payment technology to your business.

Thank you for being a valued part of the Smartpay community. We look forward to powering your future success as Shift4.

Frequently Asked Questions

1. Do I need to replace my current payment terminal? No. Your existing Smartpay terminal and hardware will continue to work exactly as they do today. There is no need to swap equipment, and your current setup will remain fully supported by our team.

2. Will my pricing or contract change? No. Your current contract terms, processing rates, and fee structures remain exactly the same. The rebrand to Shift4 is a change in our name and identity, and does not affect your agreement with us.

3. Who do I call for support now? The same people! You will continue to receive 24/7 technical support from our dedicated Australian-based team. While our email addresses will eventually transition to @shift4.com.au, our contact numbers and commitment to local service remain unchanged.

4. Does this change how I receive my settlements? Not at all. Your settlement timing and the way you receive funds into your bank account will not change. You will continue to see the same reliable payment processing you’ve always had.

5. What are the benefits of Smartpay becoming Shift4? This move gives you “the best of both worlds.” You keep your local support team but gain access to Shift4’s global innovation. This includes upcoming access to world-class tools like SkyTab POS for restaurants and enhanced unified commerce solutions for hotels and retail.