Every surfer can appreciate a good cutback on a wave, but what about an $8,000 cutback on bank fees?
For Gavin, the owner of the Lennox Head Surf Shop, the move to Shift4 Zero Cost™ EFTPOS from Shift4 was a lifesaver.
“It means a lot to a small business. The savings are helping our bottom line and our ability to maintain a great product range.”
“It means a lot to a small business. The savings are helping our bottom line and our ability to maintain a great product range.”
A change for the better
The Lennox Head Surf Shop is a local institution, known for its extensive range of surfboards, skateboards, clothes and accessories. But for Gavin, some things needed to change.
“Our bank EFTPOS fees were certainly adding up. Ten years ago the fees were not so bad. Since then they have been steadily increasing to about $6,000 to $8,000 per year. That's a lot of money walking out the door. The bank statements were also hard to understand with so many different credit card fees."
“Our bank EFTPOS fees were certainly adding up. Ten years ago the fees were not so bad. Since then they have been steadily increasing to about $6,000 to $8,000 per year. That's a lot of money walking out the door. The bank statements were also hard to understand with so many different credit card fees."
An easy take off with Shift4 Zero Cost™ EFTPOS
With Shift4 Zero Cost™ EFTPOS a surcharge is automatically calculated and added to the final amount. It’s simple to use and gets rid of those confusing bank fees.
“The store across the road was using Shift4 Zero Cost™ EFTPOS, so I checked it out. The cost savings appealed to me.”
“I completed the application, then the terminal arrived and it was a simple plug in and play. In fact, I was surprised how easy it was.”
“The store across the road was using Shift4 Zero Cost™ EFTPOS, so I checked it out. The cost savings appealed to me.”
“I completed the application, then the terminal arrived and it was a simple plug in and play. In fact, I was surprised how easy it was.”
"Shift4 are very easy to deal with. The process was quite seamless."
Gavin
Lennox Head Surf Shop
Looking after the locals
One small concern Gavin did have was how his regulars would feel about the surcharge. Every business wants to look after locals, but in a surf town it’s essential.
“I was reassured by the experience of the business across the road. I put a sign up on the counter next to the terminal, and that was it really."
“I was reassured by the experience of the business across the road. I put a sign up on the counter next to the terminal, and that was it really."
"99% of people have no issue about paying a very small fee."
"It also helps that those same locals are benefiting from how I'm reinvesting those savings," says Gavin.
“We have been investing in store improvements, our product range and some local marketing. Everyone is benefiting from an improved product range and better in-store experience."
"Surfing is a way of life in Lennox Head, and Shift4 Zero Cost™ EFTPOS, well, it’s certainly helping me maintain my livelihood here.”
“We have been investing in store improvements, our product range and some local marketing. Everyone is benefiting from an improved product range and better in-store experience."
"Surfing is a way of life in Lennox Head, and Shift4 Zero Cost™ EFTPOS, well, it’s certainly helping me maintain my livelihood here.”
How Lennox Head Surf Shop is benefiting from Shift4
$
8,000
Savings Per Year
Based in
NSW
